New Product Introduction

ASSIGNMENT 3 – New Product Introduction

The following companies are known for their strong ability to introduce new products quickly. Go to the websites for the firms below and

1-      Identify and describe the new products that are being offered to the public.

2-      Determine whether the new product(s) fall into the category of (a) incremental or derivative, (b) next generation or platform, (c) breakthrough or radical.

3-      Explain and justify your choice.

Apple

Samsung

Hewlett-Packard

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