External Analysis

External Analysis

The company is Ford

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Porters-

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Using the results from both PEST and Porter’s Five Forces models, write a 4–6 page executive briefing report for organizational leadership. Use the Assessment 4 Executive Briefing Report template (linked in Resources). As noted above, support your report with at least five academic resources. Your report should include the following:

  • Title with introduction.
  • An explanation of key findings from PEST analysis.
  • An explanation of key findings from Porter’s Five Forces analysis.
  • A summary of key findings/results for both models.
  • Recommendations for leadership as a result of your external analysis.
  • Reference page.

Note: Title page and reference page(s) are not included in the overall page count.

Use clear headings and subheadings to organize the key points of your report.

Your report should be clearly written and communicate effectively to organizational leadership; use correct grammar, spelling, and mechanics as expected of a business professional. Cite and reference all sources using current APA style.

Submission Requirements

  • References: Support your executive briefing report with at least five academic resources from the Capella University Library.
  • APA Style: Use current APA style for all citations and references.
  • Length: The body of the report must be 4–6 double-spaced, typed pages, not including title page and reference list.
  • Written communication: Demonstrate graduate-level writing skills through accurate communication of thoughts that convey the overall goals of the analysis and do not detract from the message.
  • Font: Times New Roman, 12 point.

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