New Product Introduction
ASSIGNMENT 3 – New Product Introduction
The following companies are known for their strong ability to introduce new products quickly. Go to the websites for the firms below and
1- Identify and describe the new products that are being offered to the public.
2- Determine whether the new product(s) fall into the category of (a) incremental or derivative, (b) next generation or platform, (c) breakthrough or radical.
3- Explain and justify your choice.
Apple
Samsung
Hewlett-Packard
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